The place branding attracts visitors, investment and reinforces the feeling of pride of the residents.
It is one of the most important developments in the international promotion of destinations. The identity of a region is a key factor for its development. For destinations in Greece, it is considered one of the essential elements and their tourism development.
In terms of tourist destinations branding, in recent years the example that has changed data to attract new tourist markets are Messinia and Kalamata.